Prior to launching Chefs Feed, Steve co-founded Rivera Public Relations with his brother Jared where together they launched campaigns for hundreds of restaurants, wineries, spirits and other lifestyle brands. The brothers sold their firm to Wagstaff Worldwide in 2012. Before Rivera PR, Steve was the Director of Operations for Sugar Ray Leonard’s boxing promotional company SRL Boxing, and then later for Mark Burnett Productions (Survivor, Apprentice) as the Director of Boxing Operations for NBC’s “The Contender". Steve enjoys spending time in the Napa Valley with his wife Ali (and their newborn twins Siena and Luca) where he's learning the art of winemaking with grapes from family-owned Rivera Vineyards.
Prior to launching Chefs Feed, Jared started Rivera Public Relations at the tender age of 25, and in a matter of seven years, grew it to include more of San Francisco’s hottest restaurant and beverage clients than any other public relations firm in town before selling it to Wagstaff Worldwide in 2012. Since launching Chefs Feed, Jared has traveled the country and personally met with hundreds of Chefs Feed’s contributing chefs. He created a documentary of his journey which is currently airing on all Virgin America flights. When Jared's not hanging out with his brother Steve, he's eating pasta with his fiancée Jenn at his mother's house like a good Italian-American son.
Marc joins the Chefs Feed as the company's CFO. Previously, Marc co-founded Blueshift Partners, a private equity group, with investments in early-stage technology and consumer companies. He remains a partner at Blueshift. Prior to Blueshift Partners, Marc was a Managing Director and co-head of Technology Research at Credit Suisse. While at Credit Suisse he provided research and advised companies developing mobile communications hardware and software. Marc also served similar roles at Deutsche Bank, Salomon Brothers, and Cowen and Company. In his free time, Marc enjoys the outdoors, running, cycling and paddle boarding.
When Arik isn't playing his banjo or exploring SF, he's building the coolest apps around. His passion for finding the best food and all things mobile made Chefs Feed a natural fit. He previously worked at Posterous, Palm, Netscape, and a couple of his own companies for good measure. He firmly believes people can change the world and he's doing everything he can to make that happen.
As co-host for Virgin America's new Chefs Feed documentary, Jennifer has personally interviewed over 150 chefs across the country and eaten at nearly 300 restaurants... in just four months (this is her before picture). When not on the road eating at the country’s best restaurants, Jennifer–also a talented graphic artist–is designing logos for them.
Before joining Chefs Feed, Roxanne headed up the test kitchen and was an award-winning journalist and video producer at CBS Interactive's CHOW.com. Prior to her career in online media, she earned a BA in journalism while splitting her time between sous cheffing and working on motorcycles. When she's not geeking out on content strategy, you'll find her tending her vegetable garden listening to metal.
When Lucas is not rocking his bass guitar at a local club or spending magic moments with his wife Tamara, he's devoting his time to building the greatest food guide ever. He's a detail-oriented guy who enjoys making the web a little better, one byte at a time.
Michelle’s hunger for culinary travel rivals Anthony Bourdain’s any day of the week. When she’s not cataloguing her food adventures or scrounging the city for the best chocolate around, this Bay Area native is in the kitchen whipping up something large enough for a small village, even if she has to hunt your mom down for that recipe.
Amanda (or Mandy as we know her around here) is a bit of a chef herself. She went to the Art Institute of California and graduated with a BS of Science in Culinary Management. After that, she was quickly scooped up by a former Top Chef contestant—that is, until we got our hands on her.
Adam holds a B.S. in Engineering from UC Berkeley. He is always excited to push the limits of iOS and expand his horizons when it comes to programming. When he's not behind a computer, you might see Adam playing basketball in local East Bay parks.
Gene worked in the video game industry for ten years as a tester and game designer before turning to Dev Bootcamp to become a software engineer. As a fan of food and sports, the perfect place for Gene to be is at a San Francisco Giants game enjoying a grilled bratwurst and garlic fries with a beer.