Owner

Brian Goldberg

NEW YORK

About Brian Goldberg

Brian Goldberg fell in love with jianbing while studying in Beijing in 1998. However, it wasn’t until after years of working in reporting and global investment banking that he decided to pursue jianbing-making. Goldberg opened the first NYC Mr Bing popup in 2015, which has since expanded to three permanent locations, with two more coming in Spring 2018. By introducing his favorite Chinese food to NYC diners, Goldberg hopes to contribute to the growing complexity of Chinese American food culture.