Paul Massard

Owner, Roaster/Buyer/Barista
Paul Massard


About Paul Massard

Paul Massard - Co-Founder/Managing Partner - A Certified Q Grader by the Coffee Quality Institute, one of roughly 350 in the US, brings 11 years of extensive coffee procurement, roasting, grading, farming, and production experience. Paul most recently held the position of Director of Supply Chain for Honolulu Coffee Company overseeing all farming, processing, roasting, production/packaging, quality assurance, and purchasing departments. Previous to Paul's time at Honolulu Coffee, he spent 5 years as the green coffee buyer, production manager, and quality assurance manager at The Roasterie in Kansas City. Paul Massard is a 2005 graduate of the University of Miami with a degree in International Finance and Marketing as well as a 2009 graduate of Florida Gulf Coast University's Executive MBA Program.

My Venues


  • Awards Winner
    Good Food
  • Best Coffee
    Miami New Times

Behind the Scenes

It is highly impossible for
"It is highly impossible for you to be successful at what you don’t love. Do what you love and love what you do."
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Very honored to announce that
"Very honored to announce that we were among the 2018 Good Food Awards winners with our Ethiopian Shakiso Natural! Considered the Oscars of quality food and sustainable practices, the Good Food Awards, recognizes delicious and social responsible foods across the nation."
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Cupping is the sensory
"Cupping is the sensory evaluation of coffee. It is done by observing the different taste and aromas that develop in the brewed coffee. 📷 by @saynotosquares."
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Team Per'La Shenanigans! 📷 by
"Team Per'La Shenanigans! 📷 by @dosemag"
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In quick, the transformation/
"In quick, the transformation/ art of coffee roasting, that changes the coffee seed to a delicious extractable coffee bean."
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At My Venues