The Riddler

Every city has its hustler. The force of nature who covers more ground in a day than you do in a week, who embodies the effortless speed of hospitality with the leisurely pace of the present. In a series brought to you in partnership with Uber, we get a glimpse of the eye of one such storm. For San Francisco, that hustler is Jen Pelka, no contest: as the strategic mind behind Magnum PR and founder of the city’s buzziest Champagne bar, she knows what you need before you do. #DoorsAreAlwaysOpening