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Rethinking Fast Food: Award-Winning Chefs are Making Food for the Masses

As a kid, I loved it all: McDonald's, Taco Bell, Carl's Jr., Boston Market, you name it—I wasn’t picky back then, like I am now. Apparently my fellow Millennials and I have all had a similar epiphany: fast food kinda sucks. McDonald's may still dominate the quick service restaurant industry (QSR), aka fast food, but its sales aren’t growing even as it has tried to rebrand itself with “healthier” menu items. The latest generation of diners want real flavor, clean ingredients and sustainable practices—even from a quick burger.

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